Walk in the Olympic Park
Queen Elizabeth Olympic Park, London, 2011-12
Narrative overlay and installations in the landscape, telling the story of the transformation of London's new Olympic Park.
The London 2012 Olympics facilitated the transformation of a stretch of post-industrial marshland along the banks of the River Lea into an urban park at the centre of a large scale residential and commercial development in East London. During the Olympic and Paralympic Games this park was a key part of the visitor experience, providing a dramatic contrast to the events, catering and merchandise.
We were appointed by the London Organising Committee of the Olympic and Paralympic Games (LOCOG) to develop a masterplan for the visitor experience of the new park. We collated and curated the diverse array of art, interpretation and landscaping into a coherent route through the park that visitors could join at any point.
The park had previously been a site for the epic storage of redundant components from the industrial city, 'Fridge Mountain' an infamous landmark. We appropriated redundant phone boxes, cutting and combining them to create a series of installations along the route that framed views and told the story of their transformation.
London Organising Committee of the Olympic and Paralympic Games (LOCOG)
Queen Elizabeth Olympic Park, London E20
Beyond 2012 - an integrated design story
Design Council website